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Our Story.

My name is Sarah, I am the owner of Aruke. I recently gave birth to my 3rd daughter, which has been a perfect addition to our 2-year-old twins.

All 3 of our girls and their father have both English and African first names (Dad is African) and the word "Aruke" is a combination of all of their African names. Little did I know that in his native language, Dinka, it also means "to put a piece of clothing on" .....how fitting (no pun intended).

I created Aruke because of a specific moment, not just any moment but a certain moment that happens every single day, a moment that I believe is an extraordinarily powerful & magical moment that is available to each and every one of us. It’s a time when personally I have manifested the most incredible things into my life, I really want to share that moment with you.

It’s the moment when you are in the comfort of your own home, your own presence, your day is of no concern to you, it has either not begun or it has been left in the past, it’s a time of truly being in the moment with yourself. Your face is clean, your skin is soft, you don’t have pressures to look or be a certain way, you are just you...perfectly beautiful, you feel relaxed, whole, stress-free, safe, and happy. This is a time for self-love.

For me personally, during that moment is when I really intensify that energy as much as I can, I drink my favourite cup of tea from my Wedgwood teacup, I wear the most luxurious silk against my skin, I get into the energy of stillness, abundance, luxury, and beauty, then I meditate. That’s when I feel my absolute best.

Why?

Why do I make such an effort to do this? Because like attracts like, when I feel amazing within myself, I attract some incredible things into my life and really want to share that possibility with other women.

When starting or finishing a day like this, we either start or end the day in a specific tone or energy, that within itself is so extremely powerful. It's alignment. The energy you put out is the energy you get in return, if you want love, abundance or peace, you must BE these things first to call that energy in. So why not make it the most amazing energy we can possibly cultivate? Let's indulge, spoil ourselves & put ourselves first. Self love is so important.

I hope you will come on the journey with me, I have so much in store for the future of Aruke and it would be an honour to share it all with you.

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Our mission

We are a slow fashion company, meaning that we focus on beautiful fabrics with timeless designs that will last.

We want our customers to prioritize how they feel and put themselves first.

Indulge in what makes you feel your best. You deserve it.

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Our products

Our products bring together the finest fabrics and stunning designs to create something very special. We believe in investing in pieces that are timeless and are crafted to elevate how the wearer feels about herself.

Each piece I have selected for Aruke is with a moment in mind, I want her to feel utterly beautiful in a moment of just being truly herself.

The designers we choose are some of the best in the luxe sleepwear space. You will find the brand we stock are those of Australian or female-founded labels.

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