My name is Sarah, I am the owner of Aruke. I recently gave birth to my 3rd daughter, which has been a perfect addition to our 2 year old twins.
All 3 of our girls and their father have both English and African first names (Dad is African) and the word "Aruke" is a combination of all of their African names. Little did I know that in his native language it also means "to put a piece of clothing on" .....how fitting (no pun intended).
I created Aruke because of a specific moment, not just any moment but a certain moment that happens every single day, a moment that I believe is an extraordinarily powerful & magical moment that is available to each and every one of us. It’s a time when, personally I have manifested the most incredible things into my life, I really want to share that moment with you.
It’s the moment when you are in the comfort of your own home, your own presence, your day is of no concern to you, it has either not begun or it has been left in the past, it’s a time of truly being in the moment with yourself. Your face is clean, your skin is soft, you don’t have pressures to look or be a certain way, you are just you...perfectly beautiful, you feel relaxed, whole, stress free, safe and happy. This is a time for self love.
For me personally, during that moment is when I really intensify that energy as much as I can, I drink my favourite cup of tea from my Wedgwood teacup, I wear the most luxurious silk against my skin, I get into the energy of stillness, abundance, luxury and beauty, then I meditate.
That’s when I feel my absolute best.
Why do I make such an effort to do this? Because like attracts like, when I feel amazing within myself, I attract some incredible things into my life and really want to share that possibility with other women.
When starting or finishing a day like this, we either start or end the day in a specific tone or energy, that within itself is so extremely powerful. It's alignment. The energy you put out is the energy you get in return, if you want love, abundance or peace, you must BE these things first to call that energy in. So why not make it the most amazing energy we can possibly cultivate? Let's indulge, spoil ourselves & put ourselves first. Self love is so important.
Each piece I have selected for Aruke is with this moment in mind, I want the wearer to feel & know that she deserves the absolute best & is wearing the most luxurious silk, in a gorgeous design that was created just for her to feel complete opulence. I want her to feel utterly beautiful in a moment of just being truly herself.
As I want to support other Australian women, the sleepwear I have sourced are from female sleepwear designers or owned brands. They are high end and high quality.
I hope you will come on the journey with me, I have so much instore for the future of Aruke and it would be an honour to share it all with you.
I would love nothing more than to connect with you on social media, below are the links to Aruke.